How a strategic redesign led Seebiz to 17.5% more conversions

Client Overview:

Within the first three months post-launch, Seebiz saw remarkable improvements in key performance metrics:

Client: Seebiz

Industry: Wholesale Trade & B2B Networking

Objective:

Seebiz is a B2B wholesale platform that connects wholesalers, retailers, and distributors across diverse industries, facilitating networking, product discovery, and streamlined transactions. With digital advancements, Seebiz recognized the need to modernize its website and enhance its functionality to better serve its target audience and meet its growth goals.

Result:

Within the first three months post-launch, Seebiz saw remarkable improvements in key performance metrics:

Increase in
Conversion Rate

17.5%

Increase in Mobile
Engagement

24.67%

Reduction in
Bounce Rate

30.89%

Increase in Average
Session Duration

12.43%

Objective:

Increase conversions and user engagement through a comprehensive website revamp and targeted conversion rate optimization (CRO) strategies.

Challenges:

Despite Seebiz’s strong positioning in the B2B wholesale market, their website was not fully optimized for conversion or user experience.

The following issues were identified:

  • Outdated Design and Interface:
    The website’s design was visually outdated and lacked the modern look and feel expected in the B2B digital marketplace.
  • Limited Conversion Pathways:
    Existing conversion paths were limited, and the website wasn’t effectively guiding users towards actions like registration, inquiry submissions, or transactions.
  • Low Mobile Optimization:
    A significant portion of Seebiz’s target audience accesses the site on mobile devices, but the site was not fully optimized for a seamless mobile experience.
    Inefficient Product Discovery: With a growing number of suppliers and products, Seebiz’s product catalog needed improved search and filtering options to streamline user navigation.

Goals:

Our approach focused on achieving the following goals:

  • Increase Conversions: Boost the rate of registrations and transactions by improving the user journey and making conversion points more prominent.
  • UI/UX Design: Update the website’s UI/UX design to align with contemporary user expectations and improve brand perception.
  • Optimize for Mobile: Ensure that the website provides a seamless experience across all devices, particularly mobile.

Enhance Usability: Improve search functionality, filtering, and overall navigation to allow users to find products and suppliers more quickly and efficiently.

To achieve these goals, we implemented a structured approach that included website redesign, CRO tactics, and mobile optimization techniques. 
Here’s an overview of our strategy with the tools we used at each stage:

1- Website Redesign:

Modern UI/UX Design:

  • We utilized Figma to prototype and test the new layout and design elements, ensuring a clean, modern look that aligns with Seebiz’s brand.
  • Next, we refined the UI/UX flow using Figma, which allowed us to create interactive prototypes and collaborate with stakeholders for feedback.

Enhanced Visual Hierarchy:

  • Using Hotjar’s heatmap tools, we analyzed user behavior on different pages, enabling us to optimize visual hierarchy and identify where CTAs and key elements would be most effective.
  • Through Google Optimize, we tested different versions of page layouts to see which performed best in drawing user attention to CTAs

Bounce Rate Reduction

30.57%

CTA Engagement Rate

20.56%

Conversion Rate on Landing Pages

15.77%

Before

After

2- Conversion Rate Optimization (CRO):

Clear Call-to-Actions:

  • We conducted A/B testing of CTA button designs, placements, and messaging on Optimizely, allowing us to identify the variations that maximized engagement.
  • We used Unbounce to create and test high-converting landing pages that emphasized product discovery and inquiry submissions, increasing conversion paths.

A/B Testing for Key Elements:

  • We used VWO to run A/B tests on various elements, including button colors, copy, and image placements. This tool’s detailed analytics helped us make informed adjustments for better results.

Simplified Registration Flow:

  • Through Hotjar’s session recordings and heatmaps, we observed user interactions with the registration form. We used this data to identify friction points and streamline the registration process.

Overall Conversion Rate 

17.51%

Registration Form Completion Rate

22.34%

Engagement on High-Converting Pages

18.56%

3- Mobile Optimization:

Responsive Design Enhancements:

  • BrowserStack enabled us to test the website on different devices and screen sizes, ensuring the new design looked and functioned flawlessly across mobile, tablet, and desktop.
  • We used AMP to improve mobile loading speeds, which contributed to lower bounce rates and a smoother experience for mobile users.

Mobile-Specific CTAs:

  • With GTM, we tracked mobile-specific CTA interactions and analyzed which placements led to the highest engagement on mobile devices.

4- Improved Product Discovery and Navigation:

Responsive Design Enhancements:

  • By integrating Algolia’s search and filtering capabilities, we provided users with a more robust search experience. This allowed them to quickly narrow down results by category, price, location, and more.
  • We also used ElasticSearch for advanced filtering and indexing of product pages, enhancing overall navigation speed and relevance.

Category Landing Pages:

  • BrowserStack enabled us to test the website on different devices and screen sizes, ensuring the new design looked and functioned flawlessly across mobile, tablet, and desktop.
  • We used AMP to improve mobile loading speeds, which contributed to lower bounce rates and a smoother experience for mobile users.

Before

After

Search Engagement Rate

25.27%

Session Duration on Category Pages

12.34%

Exit Rate on Product Pages

20.45%

1- A modern website drives better results:

Updating a website’s design and functionality can create a more engaging user experience, resulting in higher conversions and a more substantial, more professional online presence.

2- Mobile-friendly design is essential

Updating a website’s design and functionality can create a more engaging user experience, resulting in higher conversions and a more substantial, more professional online presence.

3- A strong platform builds lasting connections

A well-designed marketplace fosters valuable connections, engaging users, and building relationships that support long-term growth easily.

4- Mobile-friendly design is essential

Updating a website’s design and functionality can create a more engaging user experience, resulting in higher conversions and a more substantial, more professional online presence.

Testimonial:

Our new website has made a real difference for us. It’s easier for people to find what they need, and we’ve seen a fantastic 17.5% boost in sales. It’s been a great way to connect with other businesses on a more personal level.

Mateeb Ahmad | CEO Seebiz