Account Based Marketing Services
Boost your Pipeline velocity by generating ready-to-convert native or global leads
By partnering with Mainframe Logic, you can focus on scaling your business while we generate sale-qualified leads (SQL) for you every quarter. With our account based marketing services, you’ll receive high-quality leads, expedite customer decision-making processes, boost the velocity of your sales pipeline, and nurture long-term relationships with your existing clientele.
2x your average deal size and 6x your
revenue growth by prioritizing quality
over quantity of leads
Account based marketing approach shortens sale cycles, resulting in closing more deals
19% of companies reported that integrating ABM account based marketing into their businesses yields more than 30% revenue growth within the first year.
If you prefer qualified leads every month, then ABM is for you.
With an account-based marketing approach, you get high-intent, bottom-of-the-funnel leads. In this process, we warm your potential clients (with personalized campaigns), educate them, help solve their pain points, and nurture them at each stage of the buyer’s journey to close deals 200% faster.
More leads = Higher ROI ❌
Qualified leads/warm leads = Higher ROI ✔️
Why does your business need Account based marketing services?
- ABM Account-based marketing, motivate your ICP (Ideal customer profile) to perform specific actions and boost engagement from target accounts by 500%.
- 73% of marketers agreed that it’s much easier to seal the deal with nurtured/qualified/warm leads than many irrelevant leads.
- 71% of your customers expect you to deliver personalized interactions. If you focus on delivering highly targeted and tailored content that directly pins their pain point and provides solutions, they are more likely to convert in a few interactions.
- An account-based marketing approach shortens sale cycles and moves your ICP faster down your sales funnel
- ABM Account-based marketing improves your reputation and builds long-term relationships
- You can directly reach the decision-makers (CEOs and C-suit executives) with a targeted account based marketing strategy. Up to 30% of marketers reported that with ABM, they experience a 100% increase in engagement with C-suit executives. (SiriusDecisions)
- ABM account-based marketing increases retention, boosts sale win rates, closes more deals, and helps your business grow faster
With Mainframe logic, expect,
20-30%
Within a specific
timeframe
Increased Revenue
from Target Accounts
15-20%
Improved Customer
Lifetime Value (CLTV)
20-30%
Reduction in sales cycle
time
Shortened Sales
Cycle
Transparent Process Mapping
Our Core
Services
Account based marketing Strategy Development
01
ICP Identification:
Our team collaborates with you to describe your ideal customer profile, and based on those characteristics, we will identify your target accounts.
Account Prioritization:
After identifying the target accounts, we will develop a framework for prioritizing accounts based on their alignment with your business goals.
ABM Roadmap:
We create a customized ABM roadmap outlining the steps, timelines, and resources required to achieve your objectives.
Content Creation
02
Personalized Content:
Based on your ideal customer profile (ICP), we generate highly relevant and personalized content and campaigns that pinpoint the pain points of your target accounts and offer them potential solutions.
Content Syndication:
We will shortlist the target platforms where most of your target prospects engage and spend their time. Then we will evenly distribute this personalized content to gauge them
Account-Based Advertising
03
Targeted Campaigns:
We execute targeted campaigns directed to the decision makers in your targeted accounts that resonate with them on a deeper level.
Personalized Messaging:
Our messaging will be personalized to the pain points and needs of your ICP.
Lead Nurturing
04
Automated Workflows:
We will integrate automated workflows in your lead nurturing funnel to nurture leads at every buyer journey stage with personalized content.
Lead Scoring:
We will categorize and prioritize leads according to lead scoring models based on their engagement with our content and conversion likelihood,
Marketing Automation
05
Cross-Platform Strategy:
With a cross-platform strategy, we will target your prospects from multiple platforms and engage to increase conversion rate with a cohesive marketing approach.
Channel Optimization:
Our team will identify which channel is working best, prioritize that channel, and then distribute resources based on each platform’s potential to generate and score leads accordingly.
Integrated technology and tools
to boost your ABM process
CRM (Client relationship management) Systems
With CRM, we manage all the customer data and interactions.
It helps us get a unified view to track communication and transactions throughout their customer lifecycle.
Marketing Automation Platforms
These platforms automate repetitive tasks, such as sending a personalized onboarding email to a subscriber based on his specific action or behavior. It helps us fasten the marketing process.
CRM
Platforms
CRM platforms are specifically built to align with an ABM approach. These platforms integrate CRM and marketing automation tools, thus helping identify target accounts, manage campaigns, analyze performance, and create an ABM strategy at scale.
Why Choose Us? - an account based marketing agency?
- Highly qualified team of ABM Account-based marketing and demand generation specialists
- A proven track record of boosting website conversions
- A data-driven approach to CRO
- Transparent communication and reporting
- Latest tools integration
- Simplified reporting
Our Clients Let Us Do Magic For Them
Working with Mainframe Logic was our best decision. Their comprehensive digital marketing strategy, including a blog series, positioned us as thought leaders and increased our online leads.
Natalie Ford | CMO/Marketing Manager
Mainframe Logic’s work on the SeeCard app has boosted our sales and user engagement. Their strategies increased our retention by 150.75% and engagement by 125.50%. Thanks to their personalized approach, we’ve seen a significant rise in our sales figures.
Brandon Walsh | CEO/Co-founder
Mainframe Logic did an excellent job for Klarity. We saw a remarkable 120% increase in leads and 98% growth in sales. Their targeted digital marketing strategies and conversion rate optimization delivered outstanding results. We experienced a positive online presence and increased customer engagement.
Christina Reynolds | Head of Client Relations
Get qualified leads….. Ready to convert
Frequently Asked
Questions
What is account-based marketing?
Account-based marketing is an approach in which we identify target accounts with the characteristics of your ideal customer profile and then gauge them with targeted content and campaigns to nurture them and move them down the sales funnel until they convert.
Why does my business need account-based marketing?
If you want to shorten your sale cycles and generate ROI in less time, you must adopt ABM. Because with ABM, you only invest your resources, time, and effort in people or businesses that are most likely to convert (qualified leads).
Can I generate global leads from ABM?
Yes, absolutely. With ABM, you can generate leads that are native or global. Based on your industry and niche, we will identify which platform will best suit your needs and put our efforts into generating leads that align with your business interests.
How musch does ABM cost?
It varies depending on your industry, target audience, and platforms you want to run campaigns on. For custom pricing, contact us, and our team will send you a proposal after studying your business retrospectively.
Will Mainframe logic produce personalized content for my business?
Yes, we have ABM specialists, content writers, copywriters, and BDRs with years of experience in generating and identifying content that resonates with people in specific niches. We will produce personalized content and engage your clients.
Reach Out to Us
Ready to uplift your outreach? Let’s Talk.