Search Engine Marketing - SEM Services

6.3M Searches Happen Every Minute

Stay above-the-fold (ATF) with conversion-driven Ad strategies if you're not ranking there. and get discovered by millions of prospects

96.55% of all pages get zero search traffic from Google. You don’t want to be one of them. With search engine marketing services, dominate above-the-fold content of your relevant search results and get qualified traffic.

Our SEM services help businesses of all sizes achieve their marketing goals by driving targeted traffic, increasing online visibility, and generating sales.

Increase Brand Awareness, 
Generate High-Quality Leads, 
Boost Conversions, 
With Data-Driven SEM Campaigns.

2-5%

Click-through Rate
(CTR)

2-5%

Conversion
Rate

4:1

Return on ad spend
(ROAS)

7-10

Quality
Score

Get Dual Traffic

With integrated SEO & SEM services

Both terms might sound the same, but they aren’t. In a more precise picture, both can complement each other when implemented correctly.

At Mainframe Logic, we implement integrated SEO and SEM strategies to get maximum results. For instance, we optimize your blog with the targeted and relevant keyword/phrase and then link the same blog to a PPC ad that links back to the blog (serving as a landing page). This dual approach increases traffic and nurtures potential customers as well.

Feature SEM SEO
Definition

SEM is paid advertising on search engines to improve visibility.

SEO refers to optimizing a website's organic search rankings to improve visibility.

Primary Goal Immediate visibility and results through paid placements. Long-term organic visibility and rankings.
Investment

SEM services require an ongoing budget for ad costs.

SEO services require time and resources for optimization.

Results Typically faster and more immediate results. Can take longer to see results, but often more sustainable.
Control More control over ad placement and targeting. Less control over search engine algorithms and rankings.
Measurement Tracking and measuring specific metrics like clicks, conversions, and ROI is easier. Can be more challenging to measure the direct impact on business goals.
Examples Google Ads, Bing Ads, Microsoft Advertising On-page optimization, link building, content marketing

Increased Revenue

Improved Brand Reputation

Higher ROI

Search Engine Marketing Process

01

Discovery And Strategy

Initial consultation to understand client goals and market.

Keyword Research 

Use of advanced tools to identify high-value keywords.

02

05

Monitoring & Optimization 

Custom settings for optimal ad performance (geo-targeting, ad scheduling).

Ad Creation 

Designing compelling ads to attract and convert.

03

04

Campaign Setup

Custom settings for optimal ad performance (geo-targeting, ad scheduling).

Search Engine Marketing - SEM Services

Dominate 80% of SERPs

Paid Search Advertising

01

According to research, around 65% of all high-intent searches result in an ad click. And 41% of users agreed that they click on an ad based on how relevant its content is. With mainframe logic’s SEM services, you don’t need to worry about whether or not your ad results in paid clients.
Our team is specialized in, 

  • Generating highly targeted and intent-based PPC campaigns
  • We have run ads on significant platforms like Google, Bing, and YouTube.
  • We create ad groups based on search intent
  • We create relevant and persuasive ad copies to create a sense of urgency
  • We track ad performance and ad visitors
  • We improve your quality score, ad rank or ROAS.

 Display Advertising:

02

Display ads reach up to 90% of internet users on Google alone. With our SEM services, you are signing up to build your brand awareness, increase reach, and re-engage customers with appealing, interactive visuals and strong CTAs. We integrate your display ads into prominent places, such as banners, interstitials, and rich media, while users are browning on mobile phones, desktops, reading a blog, or searching for something. Google will show you relevant ads on multiple platforms based on its algorithm.

  • Objective setting
  • Target audience identification
  • Ad creation
  • Ad placement
  • Performance monitoring and optimization
  • Reporting and analysis

Remarketing:

03

Stats revealed that 26% of users re-visit the website due to remarketing campaigns, and the percentage is much higher for B2B. Our SEM strategies ensure your customers are well-engaged and remember your offerings by setting highly efficient retargeting campaigns. We cover all major formats, whether text-based, YouTube, or video ads. 

If you want to re-engage specific segments of clients, it’s the right time to start your remarketing.

  • Visitor lands on your website
  • Tagging with cookies
  • Visitor leaves your website
  • Ad Display in Ad Networks
  • User sees personalized ads
  • Engagement and conversion

Shopping Ads:

04

According to the survey, shopping ads generate 52% more clicks than simple text ads. If you want to engage your customers from multiple platforms to shop, it’s time to hop on one of the hot SEM strategies – shopping ads. These ads give detailed information on your product and a strong CTA to engage customers to act instantly. Our team specializes in generating winning PPC campaigns on Google and other e-commerce platforms.

  • Product feed submission
  • Ad campaign creation
  • Targeting
  • Ad display
  • Clicks and purchases

Video Advertising:

05

95% of a message is retained when watched in a video compared to text format, which is only 10%. Most customers watch videos related to products or services before making a decision. With video marketing, we optimize your videos for conversion by generating keyword-rich meta tags and alt text. Our targeted SEM services will create your brand awareness and thought leadership, ultimately leading to conversions. We cover all major video platforms like YouTube, TikTok, Snapchat, Instagram, and other video networks.

Advanced SEM Techniques

How SEM strategy works with other services to build a holistic digital strategy

SEM x SEO

Search engine marketing (SEM) provides immediate visibility through paid ads, while SEO warms up leads through long-term organic marketing strategies. Together, this integration leads to a steady stream of traffic ready to convert.

SEM for
immediate
result

+

SEO for
long-term
sustainability

=

Immediate
traffic leads To
long-term and
steady organic
vsitors

SEM x Content Marketing

With SEM services, you bring immediate traffic to the landing pages, but with the nurturing content, we warm up those leads and make them return. For instance, you have started a remarketing campaign. When your customers land on the specific landing page, the content appeals to them (you offer a discount, a coupon, or free delivery), and they instantly decide to buy from you.

SEM for
immediate
result

+

Content
Marketing for
nurturing
leads

=

Increase
conversion,
sales and
revenue

SEM x Social media

The combined approach to social media and SEM services works magically. You set a display ad on Google, and with the social media integration, your ad is visible to your audience on multiple social media platforms. This increases brand awareness, creates relevance, personalizes content, and boosts conversions. 

It also fuels cross-selling and upselling. Relevant keywords, high-quality visuals, and backlinks increase social awareness of the brand, generate website traffic, and build a loyal community of convertible leads.

SEM for
immediate
result

+

Social Media
for community
building and
brand
awearness

=

Duel
success

Outstanding Conversions Require Immediate Action

Warm up your search engine for immediate conversion

Our Clients Let Us Do Magic For Them

Frequently Asked
Questions

What is the difference between SEO and SEM services?
Both are different in multiple ways but simultaneously complement each other. With SEM services, you get immediate visibility, such as PPC ads and campaigns, while SEO warms up leads through long-term organic marketing strategies. Together, this integration leads to a steady stream of traffic ready to convert.
If you want immediate traffic on your website, you should use SEM services; it’s the best strategy. You can also integrate SEO, content marketing, and Social media with integrated marketing approach to yield a long-term and steady visitor stream and increased conversions.
With search engine marketing services, you get immediate results. With a keyword-focused and targeted campaign, you get highly convertible leads that are ready to buy and thus boost your ROAS.
The cost of SEM services varies depending on which strategies you integrate and how long you want to run your campaigns. Contact our representative today for custom pricing.
We only speak the language of data-driven results. Our industry experts have driven valuable results and generated ROI from SEM campaigns, maintaining a proud and repetitive client base.

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