Search Engine Marketing - SEM Services
6.3M Searches Happen Every Minute
Stay above-the-fold (ATF) with conversion-driven Ad strategies if you're not ranking there. and get discovered by millions of prospects
96.55% of all pages get zero search traffic from Google. You don’t want to be one of them. With search engine marketing services, dominate above-the-fold content of your relevant search results and get qualified traffic.
Our SEM services help businesses of all sizes achieve their marketing goals by driving targeted traffic, increasing online visibility, and generating sales.
Increase Brand Awareness,
Generate High-Quality Leads,
Boost Conversions,
With Data-Driven SEM Campaigns.
2-5%
Click-through Rate
(CTR)
2-5%
Conversion
Rate
4:1
Return on ad spend
(ROAS)
7-10
Quality
Score
Get Dual Traffic
With integrated SEO & SEM services
Both terms might sound the same, but they aren’t. In a more precise picture, both can complement each other when implemented correctly.
At Mainframe Logic, we implement integrated SEO and SEM strategies to get maximum results. For instance, we optimize your blog with the targeted and relevant keyword/phrase and then link the same blog to a PPC ad that links back to the blog (serving as a landing page). This dual approach increases traffic and nurtures potential customers as well.
| Feature | SEM | SEO |
|---|---|---|
| Definition | SEM is paid advertising on search engines to improve visibility. |
SEO refers to optimizing a website's organic search rankings to improve visibility. |
| Primary Goal | Immediate visibility and results through paid placements. | Long-term organic visibility and rankings. |
| Investment | SEM services require an ongoing budget for ad costs. |
SEO services require time and resources for optimization. |
| Results | Typically faster and more immediate results. | Can take longer to see results, but often more sustainable. |
| Control | More control over ad placement and targeting. | Less control over search engine algorithms and rankings. |
| Measurement | Tracking and measuring specific metrics like clicks, conversions, and ROI is easier. | Can be more challenging to measure the direct impact on business goals. |
| Examples | Google Ads, Bing Ads, Microsoft Advertising | On-page optimization, link building, content marketing |
Increased Revenue
Improved Brand Reputation
Higher ROI
Search Engine Marketing Process
01
Discovery And Strategy
Initial consultation to understand client goals and market.
Keyword Research
Use of advanced tools to identify high-value keywords.
02
05
Monitoring & Optimization
Custom settings for optimal ad performance (geo-targeting, ad scheduling).
Ad Creation
Designing compelling ads to attract and convert.
03
04
Campaign Setup
Custom settings for optimal ad performance (geo-targeting, ad scheduling).
Paid Search Advertising
01
According to research, around 65% of all high-intent searches result in an ad click. And 41% of users agreed that they click on an ad based on how relevant its content is. With mainframe logic’s SEM services, you don’t need to worry about whether or not your ad results in paid clients.
Our team is specialized in,
- Generating highly targeted and intent-based PPC campaigns
- We have run ads on significant platforms like Google, Bing, and YouTube.
- We create ad groups based on search intent
- We create relevant and persuasive ad copies to create a sense of urgency
- We track ad performance and ad visitors
- We improve your quality score, ad rank or ROAS.
Display Advertising:
02
Display ads reach up to 90% of internet users on Google alone. With our SEM services, you are signing up to build your brand awareness, increase reach, and re-engage customers with appealing, interactive visuals and strong CTAs. We integrate your display ads into prominent places, such as banners, interstitials, and rich media, while users are browning on mobile phones, desktops, reading a blog, or searching for something. Google will show you relevant ads on multiple platforms based on its algorithm.
- Objective setting
- Target audience identification
- Ad creation
- Ad placement
- Performance monitoring and optimization
- Reporting and analysis
Remarketing:
03
Stats revealed that 26% of users re-visit the website due to remarketing campaigns, and the percentage is much higher for B2B. Our SEM strategies ensure your customers are well-engaged and remember your offerings by setting highly efficient retargeting campaigns. We cover all major formats, whether text-based, YouTube, or video ads.
If you want to re-engage specific segments of clients, it’s the right time to start your remarketing.
- Visitor lands on your website
- Tagging with cookies
- Visitor leaves your website
- Ad Display in Ad Networks
- User sees personalized ads
- Engagement and conversion
Shopping Ads:
04
According to the survey, shopping ads generate 52% more clicks than simple text ads. If you want to engage your customers from multiple platforms to shop, it’s time to hop on one of the hot SEM strategies – shopping ads. These ads give detailed information on your product and a strong CTA to engage customers to act instantly. Our team specializes in generating winning PPC campaigns on Google and other e-commerce platforms.
- Product feed submission
- Ad campaign creation
- Targeting
- Ad display
- Clicks and purchases
Video Advertising:
05
95% of a message is retained when watched in a video compared to text format, which is only 10%. Most customers watch videos related to products or services before making a decision. With video marketing, we optimize your videos for conversion by generating keyword-rich meta tags and alt text. Our targeted SEM services will create your brand awareness and thought leadership, ultimately leading to conversions. We cover all major video platforms like YouTube, TikTok, Snapchat, Instagram, and other video networks.
Advanced SEM Techniques
How SEM strategy works with other services to build a holistic digital strategy
SEM x SEO
Search engine marketing (SEM) provides immediate visibility through paid ads, while SEO warms up leads through long-term organic marketing strategies. Together, this integration leads to a steady stream of traffic ready to convert.
SEM for
immediate
result
+
SEO for
long-term
sustainability
=
Immediate
traffic leads To
long-term and
steady organic
vsitors
SEM x Content Marketing
With SEM services, you bring immediate traffic to the landing pages, but with the nurturing content, we warm up those leads and make them return. For instance, you have started a remarketing campaign. When your customers land on the specific landing page, the content appeals to them (you offer a discount, a coupon, or free delivery), and they instantly decide to buy from you.
SEM for
immediate
result
+
Content
Marketing for
nurturing
leads
=
Increase
conversion,
sales and
revenue
SEM x Social media
The combined approach to social media and SEM services works magically. You set a display ad on Google, and with the social media integration, your ad is visible to your audience on multiple social media platforms. This increases brand awareness, creates relevance, personalizes content, and boosts conversions.
It also fuels cross-selling and upselling. Relevant keywords, high-quality visuals, and backlinks increase social awareness of the brand, generate website traffic, and build a loyal community of convertible leads.
SEM for
immediate
result
+
Social Media
for community
building and
brand
awearness
=
Duel
success
Outstanding Conversions Require Immediate Action
Warm up your search engine for immediate conversion
Our Clients Let Us Do Magic For Them
Working with Mainframe Logic was our best decision. Their comprehensive digital marketing strategy, including a blog series, positioned us as thought leaders and increased our online leads.
Natalie Ford | CMO/Marketing Manager
Mainframe Logic’s work on the SeeCard app has boosted our sales and user engagement. Their strategies increased our retention by 150.75% and engagement by 125.50%. Thanks to their personalized approach, we’ve seen a significant rise in our sales figures.
Brandon Walsh | CEO/Co-founder
Mainframe Logic did an excellent job for Klarity. We saw a remarkable 120% increase in leads and 98% growth in sales. Their targeted digital marketing strategies and conversion rate optimization delivered outstanding results. We experienced a positive online presence and increased customer engagement.
Christina Reynolds | Head of Client Relations
Frequently Asked
Questions
What is the difference between SEO and SEM services?
Why does my business need search engine marketing services?
How long does it take for SEM services to generate results?
How much do SEM services cost?
How Mainframe logic’s SEM services differ from other service providers.
Reach Out to Us
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